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Monday Marketing Tip_Ideal Word Count_V2

How can you ensure you can be found in the huge world wide web? Well friends, that's what we are talking about today.

Since the dawn of social media, marketing professionals have been talking about word and character counts. It was a HUGE win for marketers when Twitter doubled their character count at the end of 2017. Word counts are very important in all aspects of your content marketing strategy because they are a key component to search engine optimization.

Our society is heavily dependent on digital searches. No longer do we need to wonder, no longer do we need to inherently know things. We can, in a matter of minutes, find an answer to our questions. Well, we can if that answer has actually been added to a website for a search engine to find, and deliver to us. There are two main components to ensure search engines find and index information so that it is available for search results. 

Word Counts and Topic Clusters

With rich content that explains items to search engines, your content is more likely to be seen in a user's search results. But it has to have enough words to be indexed by the search engine. That magic number is 300. Though we strongly recommend a minimum word count of 500 because we feel like that indexable minimum will soon increase. Some other key factors that can help with content SEO include:

  • Setting up a hub and spoke site architecture and utilizing topic clusters
  • Ensuring each page has 500 - 1,000 words for optimal search engine indexing
    • It has been shown that longer content typically performs better.
  • Utilizing keyword research to identify strategy for page content, metadata, and headings (especially H1, H2, and H3)
  • Using that same keyword in your page url

But word counts are important for many forms of content that you want optimized for search results. 

  • Blog Post: 500 - 2,500
    • Again, especially with blog posts, longer is typically better.
  • Landing Page: 500 - 1,000
  • High Value Content: 1,500 - 3,000
  • Pillar Page: 2,000+

To ensure your search optimized web content, make sure your site is set up in topic clusters. You can read more about that in our blog post. 

Learn About Topic Clusters & SEO

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