User experience (UX) refers to any interaction a user has with a product or service — in this case, your website. UX design considers each element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish a given task.
The goal of UX design is to create easy, efficient, and generally pleasant experiences for every user.
Designing seamless user experiences is undoubtedly key to ensuring customer satisfaction and building loyalty with your customers. Often, a user’s experience starts on your website as they try and learn how your product can solve their problems. Utilize UX best practices on your website to turn website visitors into brand fanatics and customers with these four tips:
1. Consistency
In addition to keeping your website’s visual design consistent, the functional consistency of your website can greatly affect a website visitor’s experience.
While imagery, color schemes, typefaces, and even the tone of your writing are all areas where consistency has a visual impact on usability, maintaining functional consistency increases the predictability of your website and allows visitors to easily and efficiently navigate through your pages and products.
2. Visual Hierarchy
Let’s be real, websites are scanned, not read. Because of this, it is incredibly important that your website is easily digestible. You can achieve this by cutting content into bite-sized pieces, utilizing headers and font weight, and incorporating infographics and visuals to quickly convey your message to visitors.
3. Mobile Responsiveness
In 2021, more than 54% of internet traffic originated from mobile devices. In order to provide a truly well-rounded user experience and to meet users where they are at, your website has to be compatible with the many different devices that your visitors are using.
This means investing in a flexible website structure that can adapt automatically to a variety of different screen sizes. Our favorite is the HubSpot CMS, but ultimately, providing a seamless experience across different devices is more important than what CMS you use.
4. Accessibility
Accessibility means ensuring that anyone can use your website, including people with disabilities or limitations that might affect their browsing experience.
Like responsiveness, accessibility applies to your entire site. The Web Content Accessibility Guidelines (WCAG) sets the standard for web accessibility and encourages every website designer to create websites that are perceivable, operable, understandable, and robust. For example, using high-contrast colors and providing alt text on images allows your visitors with visual impairments to fully engage with your website. Plus, following accessibility guidelines often improves the experience for all users, since it leads us to the most usable design.
Learn more about the litany of UX principles and best practices and how you can implement them on your website by clicking the big orange button below.👇