Starting a podcast for your business may seem like a big undertaking. Starting a podcast has an obvious benefit because you're creating more content to connect with your audience, your customers, and your prospects. 

However, the benefits of the podcast go well beyond the obvious. 

Additional Content - You're able to transcribe your podcasts into blog posts.  Having more content to add to the blog is always a benefit. Not everyone will listen to podcasts, but these transcripts provide another way to reach your audience. Additionally, think about the boost with SEO and keywords.

Continued Education - In business there is always room to grow. One of the greatest parts of starting a podcast is we are always refreshing on topics that bring up great ideas for our own business to grow or new content pieces we need to create. Additionally, by having guests on we are always learning and getting fresh perspectives on how to help our own business. 

Speaking Practice - Hosting a podcast allows you to work on your public speaking. You're able to listen to yourself and take note of any nuances you have while speaking. If you include the video as well, it's a great way to pay attention to any nervous habits you have while speaking as well. Through all this you become more equipped to speak in any situation whether it be during an internal meeting, addressing a client, or being the keynote at a major conference.  

Establish Authority - It was alluded to earlier, but by adding an additional content channel, you begin to establish yourself as an authority in the field. Not just from an SEO perspective, but by providing your audience with educational information that helps them out.

The entire purpose is to engage your audience and grow your exposure. So if you've debated a podcast or are looking for new creative ways to reach a broader audience, we cannot stress enough how beneficial it can be!