Often times, our sales and marketing teams are being run as two separate entities.

Marketing teams come up with innovative ways to promote the brand and bring more exposure to the company through digital and offline marketing strategies.

Sales teams are talking to prospective and current customers about the brand through direct and personal communication.

On one side we have a team that knows how to create clever and engaging content, and on the other side is a team that gathers info on how people want to be reached, questions they have, and what type of material they find most compelling. So, shouldn’t these two teams be in regular communication in order to exchange information to produce the best possible content for your prospects and customers?

Enter Smarketing.

HubSpot defines Smarketing as "alignment between your sales and marketing teams created through frequent and direct communication between the two."

We recently discussed this on the Gettin' Buzz'd podcast. Check it out to find out what we've done here at HIVE to align our sales and marketing teams.