When it comes to sales, it can be really hard to keep everything straight. You want to continue to engage your leads, but it's really easy for leads to fall through the cracks. You have to remember who you reached out to, what your last message was, when you sent that last message, and when to follow up again. And what about things like connecting on LinkedIn, making phone calls, and keeping track of your own internal tasks. It's safe to say that all of this can get out of hand pretty quickly.
That's where Sequences from HubSpot come in. Sequences (part of HubSpot Sales and Service Hub Professional and Enterprise) allow you to set up an automated outreach and task system for each of your leads. Simply create your emails, add personalization through personalization tokens, build out the structure (time, delays, and next steps), and you're off and running. Now you can enroll your leads into a sequence to ensure that you nurture them in an efficient way, don't have to worry about things falling through the cracks, and it's even smart enough to un-enroll contacts that respond to you (so they don't get an awkward sales message after you're already having a conversation with them).
Plus — now you can even automatically enroll a contact in a Sequence through a Workflow! That's right — automatically enroll contacts into an automated one-to-one outreach Sequence by adding an Enroll in Sequence step to your Workflows! Learn more about how to set that up and the power behind Workflow to Sequence automation below!