Every single visitor to your website is an opportunity to gather valuable information, and one of the best ways to gain actionable insights into your users is through A/B testing. A/B testing allows you to present two versions of a page to subsets of users at the same URL in order to see which one performs better. Half of your visitors will see one version of the page, while the other half will see the alternate version, and their behavior will indicate which version was more engaging.
Did you know that HubSpot has powerful A/B testing tools built right in?
Marketing Hub Professional and Enterprise accounts can conduct A/B testing on landing pages. CMS Hub Professional and Enterprise accounts can conduct A/B testing on landing pages and website pages.
You can easily set up variations in your page editor and compare each version's performance to the page's performance data. Once you select a winning variation, this will set the winning variation as the only live version of the page and revert the other variation to draft.
Win, lose, or draw: you’ve learned something valuable about your users, so put it to good use! Need some ideas to get you started? Check out 12 Homepage A/B Test Ideas Backed by UX Research.
Need help running and evaluating your tests? Check out our Growth Driven Design program to learn how we optimize websites for conversion through strategy and testing.