What is the first thing you look for when you land on a new website and you're looking for something specific? If you're like millions of people around the world - you're looking for the chat box. You're looking for a quick answer or to be directed to the exact page that you need. You're not interested in searching through the website or going to a bunch of different pages hoping to find the answer to your question. You want immediate gratification.

This has become the standard for most website visitors and it's important that as businesses we cater to this new trend. Live chat and/or chatbots are no longer a 'nice-to-have', they're now a must-have. In fact, recent studies found that:

• 69% of consumers prefer to use chatbots for the speed at which they can communicate with a brand
• 80% of consumers who have engaged with a chatbot report it as an overall positive customer experience
• 90% of businesses reporting faster complaint resolution with bots

Chat and chatbots have become an important tool for marketers, sales teams, and customer service professionals alike. It's not every day that a single tool supports all three of those areas of a business!

Are you utilizing chatbots to get more out of your website and provide a better user experience? If not, there is no better time to add one!

In fact - we are co-hosting a free virtual workshop on Using Chatbots to Improve Your Customer Experience on May 13th from 11am - 12:30pm MST. Join us for this hands-on (yet virtual) workshop to help you build out chatbots to support your business!