Directories are websites that act as online phone books to help people find businesses that offer solutions that meet their needs. This sounds a lot like what search engines do, so what's the difference?

Like directories, search engines are tools people use to find businesses on the internet. The difference is how those tools acquire and manage their information. Search engines are powered by artificial intelligence and algorithms, whereas directories are managed manually by humans. 

Do directories help my SEO performance?

Absolutely. Directories typically have a high domain authority and all directories have some way to add a backlink to your website. They're powerful backlinks. On top of that, many directories show up high in search results so you're giving yourself extra opportunities to rank in search engine results pages!

Currently, the most relevant online directory is Google My Business. This is because Google is the most used search engine in the world. You might be thinking, isn't Google JUST a search engine? Google My Business is actually a powerful directory for businesses to be found locally and globally.

If you want to know more about Google My Business, how to set it up for your business, and the benefits that come with claiming your Google My Business account, check out the blog post below.