Blogging is an incredibly effective way to get your company to rank high in search results while establishing yourself as an industry expert. But in the world of digital marketing, it can be difficult to have your blog stand out in the crowd. This is why you want to make sure you’re following blogging best practices to get your content in front of the right audience!
Here are a few practical ways to improve your blogging efforts:
- Use Keywords - keywords help search engines like Google categorize the topic of your post so it can be presented in relevant user searches. Be sure to include your keyword in the blog title, the URL, and the meta description.
- Word Count - content that is too short will not be picked up by search engines. All blog posts should be longer than 500 words and longer is always better.
- Header Tags - this is one of the most important and most often forgotten features! Always add one H1, one H2, and H3 tags to differentiate your headings and subheadings. These are important to help search engines understand what your post is about.
- Call-To-Action - always be sure to include a call-to-action in your blog post to get visitors to take the desired next step. Image CTAs tend to perform better than buttons or inline hyperlinks.
Want to improve your blog posts even further? Check out our blog post on how to create lead-generating content!
